Senior Lifecycle Marketing Leader Driving Retention, Engagement & Growth for SaaS and Digital Brands.
My name is Stacy Strunk and I have more than 20 years of experience driving engagement, retention and revenue growth for SaaS and B2C brands through data-driven strategy and hands-on execution. I specialize in scaling lifecycle programs that deliver measurable impact, like boosting conversions, reducing churn and improving deliverability across millions of customers.
Low Hanging Fruit #001: The Power of a From Address
When I worked at an agency, I got bored with the default email address of “marketing@blahblah.com.” There was nothing wrong with it, but it lacked a certain something. So we started experimenting.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager